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Fashion Brand E-Commerce Platform

Overview

Built a custom e-commerce platform with editorial design, advanced product filter system, Midtrans & Xendit integration, and automatic stock sync to...

Type

E-Commerce

Role

Commerce Design, UX Direction, Frontend Experience

Tools

Next.js, Strapi CMS, Midtrans, PostgreSQL, Vercel

Skills

Conversion Design, Art Direction, Responsive Commerce, Content Hierarchy

Color Palette

Noir

#171717

Bronze

#B88B5B

Sand

#F0E7DC

Ivory

#FCFAF7

Infrastructure

1

Home

2

Collection

3

Product

4

Story

5

Lookbook

6

Cart

7

Checkout

8

Mobile

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Design

The chosen theme for this project is premium editorial commerce. This theme was chosen so the shopping experience feels aspirational and elevated from the first impression. The selected style is minimal, image-led, and clean luxury. This style keeps the focus on the product, creates breathing room, and supports conversion without feeling crowded.

1

Home

The home page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

2

Collection

The collection page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

3

Product

The product page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

4

Story

The story page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

5

Lookbook

The lookbook page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

6

Cart

The cart page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

7

Checkout

The checkout page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.

8

Mobile

The mobile page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.